Now that our Wefunder equity crowdfunding campaign is in full swing, we want to let you all in to our vision for how we'll use the money we're raising.
The first tier is an initial $50,000. To date, we are more than half-way to that goal!
The largest portion of those funds are marked for sales and press relations. This is an exciting time for Bogobrush: demand grows every day, and the more people who learn the Bogobrush story, the more people want to be part of it. It’s just a matter of reaching them.
"If I was down to my last dollar, I'd spend it on PR." - Bill Gates
We'll push the Bogobrush story, the made in USA story, the design story, the woman-led business story, the eco-friendly toothbrush story. Everything to help the world understand our mission and dreams for the little toothbrush that could.
Next, we'll invest in kits to use for sales and press. This is all designed and ready to go - we just need the funds to create several hundred of them - and hopefully more efficiently than we do it now, one by one, by hand. :)
We'll invest in SEO (search engine optimization) and Search Ads to keep Bogobrush relevant online.
We'll invest a bit into a couple events within our Giving Communities to celebrate you, our partners, and learn more about how we can contribute in meaningful ways to solving the problems that face our towns and planet.
The smallest amount of cash, but most definitely not the least important: Subscriptions. We have the technology all ready to go, but we are just short on funds. With the success of our Wefunder campaign, all it will take is a click of a button and your biodegradable toothbrush will be deliverable to your door every few months.
THE AMERICAN DENTAL ASSOCIATION RECOMMENDS CONSUMERS CHANGE THEIR TOOTHBRUSHES EVERY 3-4 MONTHS, OR SOONER. - WWW.ADA.COM
So easy and healthy for you, and for the business, subscriptions mean recurring revenue. Win-win.
Anything raised over that $50K will be used for a down payment on tooling and equipment which will cut our cost of manufacturing in half and make it possible for us to talk with larger distributors around the world.
Join us as we continue bringing this dream into reality: invest a minimum $100 at wefunder.com/bogobrush.